Chance Drops ‘3,333’ Via SMS

Chance The Rapper continues his direct-to-fan approach. On August 18, he sent another SMS to his community, announcing the release of a new song and video titled “3,333.” This comes just days after he dropped “Bad Boys 2” through the same e-comms channel.

The video for “3,333” shifts from the flashy scenes of “Bad Boys 2” to something more reflective.

Watch at the link below.

In a journal entry shared today, Chance wrote, “I’m getting really interested in different kinds of camera moves, but I think my favorite shots are still locked shots.” This insight offers a glimpse into his evolving artistic process as he experiments with different visual styles and communication mediums.

Specifically, the SMS drop strategy allows Chance to bypass the noise of social media and streaming algorithms, delivering his work straight to those who follow him closely.

As Chance The Rapper continues to leverage the power of personal communication, his community of dedicated followers can expect more surprises for the still-elusive Star Line project via films, sms, email or direct mail for those who purchased merchandise at chanceraps.com.