Eight Emails, Millions of Inboxes—Vultures 2 Proves Ye’s Genius Can Go to the Blacklist

So, here we go again. Yeezy team thought it’d be a Jeen-yuhs move to blast out eight emails between 2 PM and midnight on August 8th, pushing Vultures 2 to approximately 4-8 million inboxes through Sendlane and Klaviyo. That’s right, eight emails in less than TEN hours, all promoting different versions of the same album. You don’t need to be an email expert to know that’s a surefire way to BOMB your email reputation. High-frequency sends like this lead to spam complaints, high bounce rates, and blacklisting, seriously damaging future deliverability and trust with email service providers.

If you’re reading this, the damage is done. Vultures 2 is already on Youtube, where users likely got more emails of the “official release” for the album.

This album, his second go-round with Ty Dolla $ign this year, dropped last week with some engineers and staffer nonsense about “real-time updates OTW.” Yeah, real-time disasters more like it. What we got is a half-cooked album with tracks that feel like they were thrown together for a demo CD to be sold on the El Train. It’s as if they were too busy messing with the email copy—complete with blatant typos—to actually finish the damn album.

One email body read: VULTURES 2 DIGITAL DELUXE VERSIONS AVAILAB

There was a time when Ye’s album roll outs were more epic. But now? His so-called style of “a living albums” has turned fan pages to calling albums since DONDA - “Kanye West’s Posthumous albums”.

He’s rushing, tweaking things after the fact, and losing the value of independence — being more resourceful and less reckless.

Sure, there are a few tracks worth listening to on Vultures 2, but good luck finding them in this chaotic heap. Ye’s lost his place in my inbox, and what was once a game-changing opportunity is now just a trash product that cannot be saved with any amount of messaging.