Tyrese Gibson recently shared an interesting insight during his appearance on Club Shay Shay, describing Snoop Dogg as a "genius" whose emails and notifications "hit different." This isn't just a nod to Snoop's towering influence but also a reminder of the power of a well-executed strategy, whether in music or email marketing. As one of the most adaptable and savvy figures in the industry, Snoop Dogg's approach offers valuable lessons for anyone looking to elevate their email marketing game. In this article, we'll explore five key strategies inspired by Snoop's career that can help your emails hit just as hard.

1. 

"Gin and Juice" 

Serve Up Genuine Value 

Snoop Dogg’s authenticity has always set him apart. Mirror this in your emails by offering content that meets your subscribers' needs. Focus on providing valuable, relevant information rather than just pushing sales. This builds trust and keeps your audience engaged.

2. 

"Drop It Like It's Hot" 

Embrace Viral Trends & Pop Culture 

Snoop Dogg stays relevant by integrating pop culture into his work. Similarly, use current trends and cultural references in your emails to make them more engaging and shareable. This shows that your brand is up-to-date and in touch with what’s trending.

3. 

"Beautiful" 

Create Memorable Subject Lines 

Snoop Dogg’s lyrics are memorable for a reason. Craft subject lines that capture attention and stick in the minds of your subscribers. A catchy subject line increases the likelihood that your emails will be opened and read.

4. 

"Young, Wild & Free" 

Use Collaborations & Partnerships 

Just as Snoop Dogg collaborates with other artists, partner with influencers or brands to expand your reach. Collaborations can introduce your brand to new audiences and bring innovative ideas to your email campaigns.

5. 

"Who Am I (What's My Name)?" 

Maintain Strong Domain and IP Reputation

Snoop Dogg’s evolution and rebranding keep him relevant and respected. Similarly, protect your domain and IP reputation to ensure your emails consistently reach your subscribers. Monitor your sender score, use proper authentication methods, and manage your IP reputation to avoid deliverability issues and maintain trust with your audience.

6.

"Nothin' But a 'G' Thang" 

Use Nostalgia Strategically 

Snoop Dogg’s use of nostalgia in his music connects with both new and longtime fans. Apply this strategy in your emails by referencing past successes, milestones, or brand history. Nostalgia can be a powerful tool to engage and re-engage your audience.