How a Cold Email Led Jasmeet Sidhu to Photograph Taylor Swift

Jasmeet Sidhu’s photography career took off after sending a cold email to music video director Anthony Mandler. Fresh out of Columbia University, Sidhu reached out to Mandler, known for his work with Rihanna and Jay-Z, and was invited to shadow him on the set of Taylor Swift’s “I Knew You Were Trouble” music video.

This chance connection led Sidhu to photograph Swift at three major tours: 1989, Reputation, and Eras. Sidhu’s advice for aspiring creatives? Make your own opportunities by reaching out—even if there’s no guarantee of a reply.

Her journey from a simple email to capturing iconic moments at Swift’s concerts highlights the power of taking initiative and building meaningful connections.