How a GM Layoff Email Sparked a Viral TikTok Frenzy

The Email That Changed Everything 
On a quiet November morning, Adam Bernard, a dedicated GM employee of 38 years, received an unexpected email at 5:07 a.m. informing him he was laid off. Sharing his shock on LinkedIn, Bernard wrote: “I was let go from GM...along with about 1,000 people globally. I wonder what I should do next?” Little did he know, his post would inspire Joel Lalgee, a recruiter, to create a TikTok video that captured global attention. Lalgee’s video, questioning the cold treatment of a lifelong employee, resonated with millions, earning 1.6 million views. He reflected on Bernard’s loyalty, saying, “This guy worked at GM longer than I’ve been alive.” The TikTok sparked widespread discussions about corporate culture and employee loyalty, with many criticizing GM for the impersonal approach.

Corporate Culture Meets Social Media Backlash 
The viral TikTok revealed a deeper frustration with how layoffs are handled in modern workplaces. Bernard, now retired, remains gracious about GM but acknowledges the emotional impact. Experts suggest that as layoffs rise, employees should prioritize financial planning and networking to navigate uncertain times. For companies like GM, Lalgee’s video is a stark reminder of the reputational risks tied to how they treat their people. In an era of viral content, every action has the potential to shape public perception—and ignite conversations far beyond the boardroom.