Reframing Pixar's Rules of Storytelling for Compelling Email Newsletters

As a writer deeply invested in the art of crafting engaging content, I've always found inspiration in unexpected places. Pixar, the animation powerhouse known for its emotionally resonant storytelling, offers a treasure trove of wisdom that extends beyond the silver screen and into the realm of written communication.

In his renowned list of "Pixar's Rules of Storytelling," former Pixar storyboard artist Emma Coats shared on X, invaluable insights gleaned from her time at the studio. These rules, while originally intended for creating captivating animated narratives, are surprisingly applicable to the world of email newsletters. Let's delve into how we can adapt and reframe these principles for crafting compelling email content:

1. "Once upon a time there was…" - Start with a Strong Hook

Every great story, whether on film or in an email, begins with a captivating opening that grabs the reader's attention. Just as Pixar films often plunge viewers into intriguing worlds from the get-go, your email newsletter should hook subscribers from the very first sentence. Start with a compelling anecdote, a thought-provoking question, or a tantalizing preview of what's to come.

2. "Every day,…" - Establish Relatable Context

In Pixar storytelling, establishing the everyday world of the characters helps ground the narrative in relatable experiences. Similarly, in email newsletters, it's crucial to set the stage by establishing common ground with your audience. Understand their challenges, desires, and interests, and weave them into your content to foster a sense of connection and relevance.

3. "One day…" - Introduce a Compelling Idea or Offer

Just as Pixar protagonists embark on transformative journeys, your email newsletter should offer something of value to your readers. Whether it's sharing expert insights, unveiling exclusive offers, or providing actionable tips, introduce a compelling idea or proposition that motivates subscribers to keep reading.

4. "Because of that…" - Provide Meaningful Insights or Solutions

In Pixar storytelling, every action leads to consequences that drive the plot forward. Similarly, your email content should deliver on the promises made in the introduction by providing valuable insights, solutions to problems, or fulfilling the expectations set forth earlier. Make sure each piece of information or advice serves a purpose and contributes to the overall narrative arc of your newsletter.

5. "Keep that same energy" - Maintain a Consistent Tone and Voice

Consistency is paramount in both storytelling and email marketing. Just as Pixar maintains a cohesive tone throughout its films, your email newsletters should resonate with a consistent brand voice. Whether it's casual and conversational or authoritative and informative, maintaining that same energy throughout your content builds trust and familiarity with your audience.

6. "Until finally…" - End with a Strong Call to Action

In Pixar films, the resolution of the story often comes with a satisfying conclusion or a meaningful takeaway. Similarly, your email newsletter should conclude with a clear and compelling call to action (CTA) that prompts readers to take the desired next step, whether it's making a purchase, signing up for an event, or engaging with your content in another way.

Bottomline, incorporating Pixar's storytelling principles into your email newsletters can elevate your content from mundane to memorable, captivating your audience and forging stronger connections in the process. So the next time you sit down to craft your newsletter, remember these adapted rules and let the magic of storytelling guide your pen.