Validity Buys Litmus to Supercharge Your Email Game

Email marketers, take note — Validity just scooped up Litmus, the go-to tool for testing and optimizing emails, in a move that promises a sleek, all-in-one platform for running campaigns from start to send. Validity already handles things like email verification, CRM data cleanup, and deliverability.

With Litmus now in the mix, marketers get access to advanced design testing, personalization tools, and performance tracking — all under one roof. Mark Briggs, Validity’s CEO, says this acquisition brings a “unified platform” built to make emails look good, hit inboxes, and drive engagement.

And with Litmus already trusted by 80% of the Fortune 100, this isn’t just a power move — it’s a level-up for enterprise marketing teams everywhere. No word yet on the deal price, but one thing’s clear: the inbox just got a serious upgrade.

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